SEOUL TREND REPORT: The Rise of "Pick No.3" and the Genius Behind It

Greetings from the Dear Glow team!

We are thrilled to share some exciting news from the heart of Seoul’s beauty scene. Pick No.3, the innovative K-beauty curation platform, is taking the industry by storm. Since the grand opening of its flagship in Bukchon late last December, it has rapidly expanded to four locations—including Lotte Premium Outlets in Jinju and East Busan, and most recently, a massive 4-story complex in the trendy Hannam-dong.

Here is why Pick No.3 is the name on every K-beauty lover's lips, and why we at Dear Glow are especially proud of their success.

The “Power of Three”: A New Way to Shop K-Beauty

In an era of "skincare overload," where thousands of products compete for your attention, Pick No.3 offers a breath of fresh air. Instead of overwhelming rows of endless bottles, the store focuses on Topic-based Curation.

What makes it unique?

• Minimalist Choice: For every specific skin concern (Topic), they suggest only three curated products.
• Massive Variety: Despite the "Rule of Three," the platform houses over 200+ indie K-beauty brands, including global sensations like Beauty of Joseon, TIRTIR, and VT Cosmetics.
• Hotspot Location: The Bukchon flagship is located right next to Gyeongbokgung Palace, making it a "must-visit" landmark for international tourists seeking the most authentic and effective Korean skincare.

The Hannam 4th Branch: Beauty Meets Fashion

The newly opened Hannam store is a 4-story "Total Lifestyle Platform." Collaborating with the premium fashion brand BBC earth, it offers a combined experience where you can style your outfit on the first floors and solve your skin concerns on the upper floors.

The Secret Connection: From Beauty of Joseon to SÉLEVÉ

There’s a reason why Pick No.3 feels so expertly curated. Allgrace, the company behind Pick No.3, is a subsidiary of SELEVE—a brand founded by the visionary mind who created the world-renowned Beauty of Joseon.

With a deep understanding of what makes a product "viral" yet truly effective, the creators have poured that same expertise into SELEVE, ensuring that every product is backed by science and clinical results.

Editor’s Choice: Meet SÉLEVÉ at Dear Glow

As a proud partner, Dear Glow carries the signature SELEVE Glow Caviar line. If you’re looking for that glass-skin glow seen in the streets of Hannam and Bukchon, these are the products you need:

1. SÉLEVÉ Glow Caviar PDRN Bubble Toner

Forget watery toners. This unique bubble formulation delivers Green Caviar PDRN deep into the skin, providing a 216% improvement in skin radiance immediately after use. It’s a favorite for those with dry or sensitive skin who want a fundamental moisture boost.

2. SÉLEVÉ Glow Caviar PDRN Ampoule

The "Syringe Ampoule" is a concentrated regenerating serum. With 100,000 ppm of Liposomal PDRN, it’s clinically proven to increase skin density and provide a visible lifting effect. It’s the ultimate "glow-locking" step.

3. SÉLEVÉ Glow Caviar PDRN Cream

A rich yet refreshing cream that uses vegan PDRN and Squalene to strengthen the skin barrier. It boasts a 50% increase in moisture retention and powerful antioxidant properties to fight aging.

4. NEW: SÉLEVÉ Glow Caviar PDRN Sunscreen (SPF50+ PA++++)

The ultimate final step to your morning routine. This isn't just a sunscreen; it’s skincare.

• Vegan Green Caviar PDRN: Uses premium plant-based PDRN (more hydrating than salmon-derived versions) to boost skin elasticity while protecting from UV rays.
• Serum-like Texture: It absorbs instantly with zero white cast, leaving a luminous, dewy finish that serves as the perfect base for makeup.
• Clinically Proven: Part of the 4-step "Glow Secret" routine proven to improve skin radiance and moisture levels.

Stay Tuned: Something Special is Coming!

We have even more exciting news for our community! Dear Glow is officially collaborating with Allgrace (the powerhouse behind Pick No.3) to prepare an exclusive line of products specifically for the Dear Glow Family.

Following the success of SÉLEVÉ, we are working closely together to bring you the next generation of K-beauty essentials. Stay tuned—you won’t want to miss what we have in store!

Ready to experience the SÉLEVÉ glow for yourself? > [👉 Click here to shop the SÉLEVÉ collection now]