TWS x roobliss: Steal the Hair Care Behind That Sparkling Blue Shine

TWS Is Now roobliss's First Official Ambassador

K-pop boy group TWS has been named the first official ambassador for roobliss, the Korean professional home hair care brand. The announcement came in September 2026, and with it came a set of TWS-picked favourites from roobliss's hair care line-up.

If you've been wondering what's behind that glossy, healthy TWS hair, this guide covers the partnership, what roobliss is known for, and every TWS-picked product available in Singapore at Dear Glow.

TWS x roobliss: What the Partnership Is About

roobliss announced TWS as its new brand ambassador to bring its youthful image and professional hair care expertise to a wider audience. According to the brand, the group's fresh, natural image and bright energy fit the direction roobliss is heading.

The brand has said it will release campaign films and photo shoots with TWS as part of the partnership, so expect to see a lot more of the group alongside roobliss's hair care line.

Who Is TWS?

TWS is a six-member boy group under Pledis Entertainment: Shinyu, Dohoon, Youngjae, Hanjin, Jihoon and Kyungmin. The group debuted in January 2024 and has since worked with brands across fashion, beauty and lifestyle, which makes the roobliss partnership a natural next step into hair care.

What Is roobliss?

roobliss is a Korean hair care brand built around the message "Follow your bliss," with a focus on bringing professional-level hair care into everyday home routines. Its range has grown from intensive hair packs for damaged hair into hair oils, hair mists and hair perfumes.

In Korea, roobliss is sold through major offline stores including Lotte World Mall in Jamsil and through pop-up stores, and the brand has also taken part in pop-ups in the US and France.

The TWS roobliss Picks at a Glance

Intensive Moroccan Hair Oil: a lightweight treatment oil for dry, frizzy hair.

Extreme Advanced LPT Hair Pack: Olive Young's No.1 best-selling hair mask, a 1-minute intensive protein treatment.

Core Essence Hair Pack: a 3-minute rinse-off protein treatment.

No-Wash Protein Treatment: a leave-in treatment with heat protection.

The TWS Picks: Product by Product

Shinyu's Pick: roobliss Intensive Moroccan Hair Oil

Shinyu's daily hair essential is a lightweight treatment oil made for hair that feels dry and frizzy. It's infused with organic Moroccan argan oil and French black truffle extract to deeply nourish the hair while adding a natural, healthy shine.

The texture is the main reason it works as an everyday oil: it absorbs instantly, with no stickiness or greasiness. Used before styling, it also helps shield hair from thermal damage and tame frizz.

Why Shinyu loves it: deep nourishment from organic argan oil and French black truffle extract, a lightweight formula with zero stickiness, and heat and frizz control before styling.

Shinyu's Second Pick: roobliss Extreme Advanced LPT Hair Pack

Shinyu's other pick is Olive Young's No.1 best-selling hair mask, a 1-minute intensive protein treatment for severely damaged, dry, weak or dull hair. The formula combines a complex of 50 proteins (LPP + PPT), 58.2% aloe vera leaf juice, ceramide NP, a hyaluronic acid complex of 8 types, and French black truffle extract.

Across 7 clinical studies, results were measured from the first use: a +384% increase in long-lasting protein bonding, 72.94% lasting shine for up to 50 hours, 93.59% static electricity reduction, and a 65.16% reduction in split ends. It's free from mineral oil and 7 types of parabens, and comes in a luxurious Apple Pear Rose Musk fragrance.

For daily care, apply to damp hair after shampooing, massage it through the damaged areas, leave it on for 1 minute and rinse. For a deeper treatment, apply generously to towel-dried hair, wrap with a cap or towel, then rinse after 5 to 10 minutes.

Jihoon's Pick: roobliss Core Essence Hair Pack

Jihoon's daily favourite is a 3-minute salon-style treatment for dry, damaged hair. It was co-developed with top celebrity hair designers from Cheongdam, Seoul's salon district, and uses ultra-low molecular proteins that are 10x smaller than standard proteins, so they can penetrate the cuticle and restore strength, elasticity and shine from the inside out.

The key ingredients are hydrolyzed keratin, silk protein and panthenol. Clinical testing showed a +72.7% protein recharge and a 22.1% reduction in cuticle damage after just one use.

Why Jihoon loves it: salon-quality repair in 3 minutes, which makes it easy to fit into a daily routine. It's featured in professional salons across France, Germany and Luxembourg, and finished with a warm, cosy Amber Vanilla scent.

Hanjin's Pick: roobliss No-Wash Protein Treatment

For busy mornings with no time to rinse, Hanjin goes for a leave-in treatment. It's formulated with a 12,000 ppm complex of low-molecular collagen, keratin and silk protein, plus French black truffle extract, to penetrate damaged strands and restore strength and shine.

Across 6 clinical studies, it showed +47% protein binding and +22% heat protection from blow-dryers and hair irons after just one use. It's made for damaged, dry, heat-styled or chemically treated hair, and the texture is lightweight and fast-absorbing, with no stickiness, no greasiness and no rinsing needed. The Rosa Gardenia Shower fragrance keeps hair smelling fresh throughout the day.

How to Build a TWS-Inspired roobliss Routine

The four picks cover different steps, so they can be layered rather than swapped. A simple order to follow:

Step 1, in the shower: after shampooing, use the Extreme Advanced LPT Hair Pack (1 minute) or the Core Essence Hair Pack (3 minutes), then rinse.

Step 2, on towel-dried hair: apply the No-Wash Protein Treatment before blow-drying or ironing, with no rinsing.

Step 3, before styling: finish with a small amount of the Intensive Moroccan Hair Oil for shine and frizz control.

Which TWS Pick Suits Your Hair?

Frizzy or dull hair: start with Shinyu's Intensive Moroccan Hair Oil.

Severely damaged or brittle hair: Shinyu's Extreme Advanced LPT Hair Pack is the most intensive option in the line-up.

Dry, damaged hair: Jihoon's Core Essence Hair Pack gives salon-style care in 3 minutes.

Heat styling most days: Hanjin's No-Wash Protein Treatment adds repair and heat protection without an extra rinse.

Frequently Asked Questions

Is TWS the ambassador for roobliss?

Yes. TWS was named roobliss's first official ambassador in September 2026, and the brand plans to release campaign films and photo shoots with the group.

Which roobliss products are TWS picks?

The TWS-picked roobliss products available at Dear Glow include the Intensive Moroccan Hair Oil and the Extreme Advanced LPT Hair Pack (Shinyu), the Core Essence Hair Pack (Jihoon), and the No-Wash Protein Treatment (Hanjin).

What's the difference between the Core Essence Hair Pack and the Extreme Advanced LPT Hair Pack?

Both are rinse-off protein treatments. The Core Essence Hair Pack is a 3-minute treatment built on ultra-low molecular proteins, available in two types: Pink for fine, weak hair and White for coarse, damaged hair. The Extreme Advanced LPT Hair Pack is a 1-minute intensive treatment with a 50-protein complex and 58.2% aloe vera leaf juice, aimed at severely damaged hair.

Do I need to rinse out the roobliss No-Wash Protein Treatment?

No. It's a leave-in treatment, and it can be applied before blow-drying or ironing to help protect hair from heat.

Where can I buy roobliss in Singapore?

roobliss is available through Dear Glow at dearglow.shop, an official roobliss distributor in Singapore, with 100% authentic stock sourced directly from Korea. Local delivery is free on orders over SGD $50, and we also ship internationally to Malaysia, Hong Kong, Japan, Taiwan, Australia, New Zealand, Canada, the UK, the US, and the EU.

The Dear Glow Team