From the Creator of Beauty of Joseon: Introducing SÉLEVÉ

K-Beauty lovers worldwide already recognize the global phenomenon Beauty of Joseon(조선미녀)—a brand that reshaped clean beauty trends with simplicity, tradition, and scientifically backed formulas.

Today, Dear Glow (also known as Dearglow / Dear Glow Shop) is proud to introduce the next chapter the next chapter from the same visionary creator: SÉLEVÉ, an elevated skincare brand blending innovative marine biotechnology with clinically proven results.

As a Singapore-based K-beauty destination, Dear Glow curates clinically proven, premium Korean skincare for discerning global and Singapore beauty lovers.

As SÉLEVÉ officially joins Dear Glow’s curated brand lineup, we’re excited to spotlight what makes this brand an exceptional addition to the future of premium K-beauty.

🌿 What Is SÉLEVÉ? The New Era of “Le Secret d’en haut”

SÉLEVÉ is built on the philosophy “Le Secret d’en haut”—the secret from above—representing the brand’s mission to uncover beauty’s hidden potential through purity, innovation, and meaningful results.

Developed by Kyle Kim, the industry expert behind Beauty of Joseon, SÉLEVÉ combines high-quality clean ingredients with advanced liposomal science to deliver visible transformation, not just surface-level improvements.

⭐ Why Dear Glow Chose to Partner with SÉLEVÉ

At Dear Glow, our curation philosophy is simple:
We only onboard brands that we trust, believe in, and truly love using ourselves.

At Dear Glow, one of Singapore’s fastest-growing premium K-beauty platforms, we only onboard brands we truly believe in.

SÉLEVÉ checked every box—and more.

1. A Proven Track Record: From Beauty of Joseon to Global Leadership

We were immediately confident in the brand’s direction because of Kyle Kim’s history of creating—and scaling—Beauty of Joseon (조선미녀), one of the most globally successful K-beauty brands of the decade.
His philosophy of clean, effective, science-backed skincare is clearly reflected in SÉLEVÉ.

2. Ingredient Integrity & Unique Marine Biotechnology

The Glow Caviar line uses:

• Green Caviar (sea grapes) for intense hydration & vitality
• Premium Vegan Liposomal PDRN for regeneration, elasticity & skin density
• Ceramide, squalene, kelp extract, hyaluronic acid, retinol 

These ingredients aren't just trendy—they’re clinically validated and deeply effective, something we prioritize at Dear Glow.

3. Impressive Clinical Test Results

Every product in the Glow Caviar line has undergone at least six clinical tests, totaling 26 completed studies—a rare level of rigor for a newly launched indie brand.

Highlights include:

• 216.74% improvement in skin glow after using the Toner
• 50.51% increase in moisture retention with the Ampoule
• 12.92% wrinkle reduction with the Cream
• 35.08% antioxidant boost for anti-aging defense

These numbers aren’t just good—they’re exceptional, even when compared with more established global luxury skincare brands.

4. Our Personal Experience: “This Actually Works.”

As a platform, we test everything we carry.
Our Dear Glow team experienced:

• noticeably smoother texture
• intense hydration without heaviness
• increased glow within days
• stronger skin barrier after consistent use

It’s rare for an entire product line to perform this well across all steps, but SÉLEVÉ genuinely impressed us—which cemented our decision to welcome them as an official partner.

✨ Introducing the Glow Caviar Line: The First Secret of Glow

Glow Caviar Toner

Fine micelle foam infused with 50,000 ppm Green Caviar Liposomal PDRN.
✔ Instantly boosts radiance
✔ Refines pores
✔ Moisture +32.56% for 24 hours

Glow Caviar Ampoule

A concentrated regenerating ampoule with 100,000 ppm Liposomal PDRN.
✔ +48.79% moisture
✔ +5.68% lifting
✔ +13.08% density increase

Glow Caviar Cream

Rich yet refreshing cream with ceramide and squalene.
✔ +12.92% wrinkle improvement
✔ +50.77% moisture increase
✔ +35.08% antioxidant enhancement

Glow Caviar Sunscreen SPF50+ PA++++

Triple-function daily sunscreen: UV protection + whitening + anti-wrinkle.
✔ Lightweight, non-sticky
✔ Soothes irritation
✔ Strengthens moisture barrier

📰 SÉLEVÉ in the Media: Rising K-Beauty Powerhouse

According to the article you shared from Meconomy News, SÉLEVÉ is rapidly emerging as a premium next-generation K-beauty brand—one distinguished by strong clinical evidence, high-performance formulations, and solid global export potential.

The report highlights how SÉLEVÉ’s launch at Incheon International Airport’s K-beauty indie brand select shop has significantly accelerated global awareness. Exposure to millions of international travelers has positioned the brand as a new K-beauty contender gaining attention well beyond Korea.

But the buzz isn’t just in the media—
K-beauty fans themselves are fueling SÉLEVÉ’s rise.
Across blogs, beauty forums, and social platforms, real users are sharing reviews praising:

• the unexpectedly deep hydration,
• the fast glow improvement,
• the gentle-but-potent formulas, and
• the premium sensorial texture.

🏡 Coming This December: Hanok No.3 Grand Opening in Samcheong-dong

SÉLEVÉ will also be featured at the Hanok No.3, a beautifully designed K-beauty curation shop opening its first flagship location in Samcheong-dong.
This new hanok-style space will showcase Korea’s most exciting beauty brands through immersive product experiences and thoughtful storytelling.

Set to open in late December, AHanok No.3 will provide visitors with a unique opportunity to discover SÉLEVÉ and explore the artistry of modern K-beauty within one of Seoul’s most iconic cultural neighborhoods.

✨ Discover the Secret Above — Only at Dear Glow

At Dear Glow, we believe great skincare begins with honest innovation and results you can feel. SÉLEVÉ embodies that philosophy perfectly—clean ingredients, proven science, and a glow that speaks for itself.

As we welcome this exceptional brand to our platform, we invite you to experience the difference firsthand.
Whether you're seeking deeper hydration, a stronger skin barrier, or a luminous, youthful glow, SÉLEVÉ’s Glow Caviar line offers a transformative routine for every skin type.

Explore SÉLEVÉ now on Dear Glow Shop — available in Singapore with trusted curation and fast regional delivery.

About Dear Glow

Dear Glow is Singapore’s leading destination for authentic, high-performance Korean skincare. We carefully curate the best of K-Beauty—from clinical breakthroughs like Seleve to clean beauty favorites—bringing the latest innovations from Seoul to our community in Singapore and shipping to glow-getters worldwide. Shop with confidence for 100% authentic products and a healthier complexion, no matter where you are.